UAE. De Rigo Vision Middle East is pleased to announce the appointment of Mr. Sofyan Hamadouche as the new General Manager. In his new role, he will be in charge of developing business in collaboration with each of De Rigo’s partners in the Middle East.
Speaking on the announcement, Sofyan said, “With the wealth of experience we have, now is the right time to strategically leverage De Rigo’s reputation as Italy’s leading eyewear manufacturer in this region. I am excited about this opportunity and I Iook forward to exploring newer horizons at the company.”
Prior to joining De Rigo Vision Middle East, Sofyan accumulated 20 years of brand management within reputable international companies such as GUCCI Group (Yves Saint Laurent, Boucheron, Van Cleef & Arpels, Stella McCartney), L’Oréal Group (Lancôme, Armani, Ralph Lauren, Victor & Rolf), ESTEE Lauder Companies (Estee Lauder, Tom Ford, Zegna, Michael Kors, Tory Burch).
Throughout his career, he has been able to build and develop several brands within the Middle East, also develop collaboration with local retailers and distributors.
About De Rigo
De Rigo is a world leader in the design, production and distribution of top quality prescription eyewear frames and sunglasses. The Group is one of the most important actors in the optical retail business with its own chains, General Optica (Spain), Mais Optica (Portugal) and Opmar Optik (Turkey), and with its participation into Boots Opticians (UK). Thanks to the extensive wholesale network managed by De Rigo Vision S.p.A., the Group's products are distributed in approximately 80 countries, mainly in Europe, Asia and the Americas, through 15 companies and over 100 independent distributors.
Today the Group is active in all the major markets of the world with its own brands Lozza, Police, Sting and Lozza Sartoriale, and with the licences Blumarine, Blugirl, Carolina Herrera New York, CH Carolina Herrera, Chopard, dunhill, Escada, Fila, Furla, Lanvin, Loewe, MilleMiglia, Momodesign, Nina Ricci, Tous, Trussardi, Victor Hugo, Zadig&Voltaire.
For more information, please visit www.derigo.com