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TBWA and Facebook team up for regional creative agency program
Source: TBWA\RAAD , Author: Posted by BI-ME staff
Posted: Mon July 2, 2018 1:48 pm

LEBANON. TBWA announced it was entering into a regional program with Facebook that will be rolled-out in Africa, Middle East, Turkey, Central and Eastern Europe.

TBWA Worldwide is a leading global advertising agency known for its Disruption® methodologies and innovative brand ideas.

The TBWA Facebook Foundry, is a program focused on Inspiration, Learning and creativity. As part of this partnership, more than 1500 TBWA employees will benefit from a custom-built Facebook Blueprint learning initiative which combines online courses, in-person training and the option for certification on Facebook and Instagram campaign implementation and measurement.

Commenting on this partnership, Facebook’s Head of Agencies in MENA, Ian Manning said; “In today’s competitive digital environment, the Facebook Foundry programme which incorporates a Blueprint learning programme alongside inspiration sessions and creative sprints offers a differentiated and reliable platform to measure and hone a creative agency’s competencies. We’re pleased to work together with TBWA’s regional offices on this programme and are confident that each and every session will further empower the teams to enhance their digital creativity.”

Cem Topcuoglu, President – TBWA\ CEE, Middle East and Africa, said, “Our partnership with Facebook serves as a foundation for a long-term strategic roadmap to deliver new digital experiences in the fast-growing MEA and CEE markets. This initiative could not have come at a better time as we pave the way for new and impactful campaigns.”

Noah Khan, Regional Head of Digital & Innovation - CEE, Africa and Middle East, TBWA & DAN, said, “Our partnership with Facebook will facilitate deeper, meaningful conversation between our clients and their target audiences. This initiative further signifies our commitment to collaborate with our partners and our collective vision of creating incredible disruptive work. It also further enforces our belief in training and cultivating the incredible talent of people we have at TBWA.”

Photo Captions:
1. (above)  Facebook Foundry logo
2. (inset)  For illustration purpose only (File photo)

TBWA\RAAD Middle East was established in the United Arab Emirates on February23, 2000 by Ramzi Raad and a small group of founding members, to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. The network operates with a team of more than 1,000 people across four main divisions – advertising, digital, shopper marketing and public relations.

About TBWA Worldwide
TBWA Worldwide ( is a top-ten ranked global advertising agency collective that uses Disruption® methodologies to develop business-changing ideas for brands. TBWA has 11,300 employees across 305 offices in 98 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, Pernod Ricard, Standard Chartered Bank, Singapore Airlines, and Sotheby’s. Follow TBWA on Twitter, Instagram, LinkedIn and like us on Facebook.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.



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